In his quest to deliver the best possible product, Bouygues partnered with art director Jade Lombard to design the bottles and set the tone for the artistic vision of the maison: “We wanted the bottles to be exceptional, something that you would want to have in your living room, or in your atelier,” declared Bouygues. Inspired by Jean-Paul Goude & Brâncuși, each bottle cap is made of coloured beech wood, hand-carved into a distinctive shape inspired by the scent.
Taking extra care in designing the brand's image and packaging, a bespoke typeface was a natural choice for the young brand. In association with Lombard, Production Type worked from a heteroclite mix of sources to achieve a unique and current typeface, with a hint of rétroand a drop of chic. Adding varied alternates to cater for varied typesettings, each perfume name spreads out in solid all-capitals, hot-stamped on Italian paper, letterpressed by vintage Heidelberg printing presses. A final touch is given by hand, where labels are cut and placed manually on each bottle. The typeface serves everywhere else too, from Ormaie’s website to the brand's graphic communication.
