Vendôme Nouveau: a four-chapter series on the life, death and resurrection of a classic French typeface. In this first chapter, we go back to Marseille in 1950, where the story began.

Vendôme Nouveau: a four-chapter series on the life, death, and resurrection of a French typefaces. In the first chapter, Vendôme rose to become a face of modern France, loved enough to be copied endlessly the length of the century. In this second chapter, the environment that made it a phenomenon changes around it: metal gives way to phototype and pixels, and Vendôme is copied until no two versions are the same.

Vendôme Nouveau: a four-chapter series on the life, death, and resurrection of a classic French typeface. After rising as an icon of postwar France and losing its sharp edges to early digitization, Vendôme enters its third act where Production Type designers return to the original proofs to bring the letterforms back to life and to make them new.

Vendôme Nouveau: a four-chapter series on the life, death, and resurrection of a classic French typeface. Over three chapters, we followed Vendôme from its rise at Fonderie Olive to it losing its sharp edges and its long, long revival. In this final chapter, we look at how Vendôme Nouveau lives from here on out, on the screens and pages of today.