Initially designed as a personal remix of mechanically engineered typefaces (such as DIN), Cogito has all the clarity of its models but with a calmer tone. Levée relaxed their stiffness, giving Cogito a warmth and humanity that its predecessors lack. Rigid lines that were formerly drawn with ruler and compass give way to gentler, more organic strokes. Still, the spare quality of the classic industrial archetype remains. Cogito’s potential applications range from signage and posters to packaging and corporate identity — any environment that can benefit from approachable simplicity. Cogito’s twin, Gemeli, shares its structure but has a more refined feel due to its vertical shears.
Design: Jean-Baptiste Levée. Team: Maxime Fittes, Emmanuel Besse.