Design:Emmanuel Besse (Large).
Team:Céline Jobard,
Quentin Schmerber,
Hugues Gentile.
Angular and bulky, Kreuz is undeniably a display typeface of industrial roots.
The overlaps between faceted and smooth shapes convey a sense of “fun machinery”, while calling for intricate settings and adventurous rotations. In Kreuz, the visual metaphor of nuts and bolts that is playful in short paragraphs, reveals its full potential when typeset in large sizes.
Kreuz is as straightforward as it gets. It won’t shy away and will even get intimidating if pushed far enough.
